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Twitter says it will relax ban on political advertising

Twitter says it will relax ban on political advertising

Twitter says it will ease up on its 3-year-old ban on political advertising, the latest alter by Elon Musk while he tries to pump up income following purchasing the communal media platform last year.

The firm tweeted late Tuesday that we™re relaxing our ads policy for cause-based ads inside the US.

We excessively scheme to expand the political advertising we permit inside the coming weeks, the firm said from its Twitter Safety account.

Twitter banned all political advertising inside 2019, reacting to growing exist concerning concerning misinformation spreading on communal media.

At the time, then-CEO Jack Dorsey said that while internet ads are strong accompanied by every one one other accompanied by effective for commercial advertisers, that ability brings significant risks to politics, where it tin exist used to effect votes to affect the lives of millions.

The latest go appears to symbolize a shatter from that policy, which had banned ads by candidates, political parties, or elected or appointed management officials.

Political advertising made up a sliver of Twitter™s all-inclusive revenue, accounting for less than USD3 million of total spending for the 2018 U.S. midterm election.

In reversing the ban, Twitter said that cause-based advertising tin facilitate condition discussion around important topics accompanied by every one one other accompanied by that the alter will align the platform™s advertising policy accompanied by those of TV accompanied by every one one other accompanied by other media outlets, lacking providing further details.

Elon Musk

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  • Facebook inside March 2021 lifted its ban on political accompanied by every one one other accompanied by communal matter ads that was place inside place following the 2020 U.S. presidential election.

    Musk bills himself while a free-speech warrior accompanied by every one one other accompanied by bought Twitter since he apparently believed it wasn™t living up to its potential while a lacking ask in remittance speech platform. But the billionaire Tesla CEO has been forced to make enormous cost cuts accompanied by every one one other accompanied by scramble to find additional sources of income to justify the USD44 billion purchase.

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